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103 Products

  • In The Now- Elodie green sleeveless shirt
    Select options This product has multiple variants. The options may be chosen on the product page
    110,00

    The Elodie sleeveless shirt, crafted from 100% Lyocell, offers a crisp, clean look with its tailored fit and subtle design. The smooth, lightweight fabric adds to its minimal design refined appeal. Whether tucked in for a structured silhouette or worn loose for a more relaxed feel, this shirt effortlessly balances simplicity with style, creating a polished yet comfortable outfit for any occasion.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Lyocell
    •Fine and soft fabric
    •Handle with extra care and love
    •Relaxed fit
    •Model wears size S/M
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Blair green carrot pants
    Select options This product has multiple variants. The options may be chosen on the product page
    120,00

    The Blair carrot pants feature stylish button details at the hem, offering a modern twist on classic tailoring. Designed with a flattering, tapered fit that narrows towards the ankle, these pants combine comfort with sophistication. The button accents add a chic, subtle touch, enhancing the overall design.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Lyocell
    •Fine and soft fabric
    •Handle with extra care and love
    •Slim fit
    •Model wears size S
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Dione orange flowers shirt dress
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    Timeless yet modern, the Dione shirt dress blends effortless tailoring with a vintage touch. Featuring a statement collar, it offers a  fluid silhouette that moves with ease. Crafted from breathable fabric, it cinches at the waist for a flattering shape or can be worn loose for a more relaxed feel. Perfect for both casual and elevated styling.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Cotton Voile
    •Fine and soft fabric
    •Handle with extra care and love
    •Relaxed fit
    •Model wears size S/M
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hip

    Select options This product has multiple variants. The options may be chosen on the product page
  • Effie Emmanouilidi x Aiki Diounot Primal Embrace shirt dress
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    Timeless yet modern, the Dione shirt dress blends effortless tailoring with a vintage touch. Featuring a statement collar, it offers a  fluid silhouette that moves with ease. Crafted from breathable fabric, it cinches at the waist for a flattering shape or can be worn loose for a more relaxed feel. Perfect for both casual and elevated styling.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Cotton Voile
    •Fine and soft fabric
    •Handle with extra care and love
    •Relaxed fit

    Effie Emmanouilidi, a visual artist and Art Director based in Athens, created patterns centered around the multifaceted nature of identity, the power of femininity, and the acceptance of the body.

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Elysian white dress
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    The Elysian Dress is a timeless embodiment of modern elegance. It features a flattering sweetheart neckline and wide straps for a structured yet feminine silhouette. The fitted bodice flows into a softly flared midi-length skirt, creating graceful movement with every step. A sleek belt with a statement buckle cinches the waist, adding definition and polish.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •97%Cotton, 3%Sp
    •Fine and soft fabric
    •Handle with extra care and love
    •Regular fit
    •Model wears size S
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Select options This product has multiple variants. The options may be chosen on the product page
  • Effie Emmanouilidi x Aiki Diounot- Elysian Primal Embrace dress
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    The Elysian Dress is a timeless embodiment of modern elegance. It features a flattering sweetheart neckline and wide straps for a structured yet feminine silhouette. The fitted bodice flows into a softly flared midi-length skirt, creating graceful movement with every step. A sleek belt with a statement buckle cinches the waist, adding definition and polish.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •46%Viscose, 23%Linen, 31% Cotton
    •Fine and soft fabric
    •Handle with extra care and love
    •Regular fit
    •Model wears size S
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Effie Emmanouilidi, a visual artist and Art Director based in Athens, created patterns centered around the multifaceted nature of identity, the power of femininity, and the acceptance of the body.

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Jessie black dress
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    The Jessie Dress is a wardrobe staple for day-to-night dressing. Crafted from a lightweight blend of lyocell and rayon, this fluid design drapes beautifully over the body, offering breathability and comfort. The adjustable deep V-neckline allows for a customized fit, while the structured shoulders and cinched elastic waist create a flattering silhouette, finished with subtle pleating and a relaxed mini-length hem.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •37%Lyocell, 45%Rayon, 18%Pes
    •Fine and soft fabric
    •Handle with extra care and love
    •Regular fit
    •Model wears size S
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Select options This product has multiple variants. The options may be chosen on the product page
  • Effie Emmanouilidi x Aiki Diounot -Jessie Primal Embrace dress
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    The Jessie Dress is a wardrobe staple for day-to-night dressing. Crafted from lightweight 100% cotton voile this fluid design drapes beautifully over the body, offering breathability and comfort. The adjustable deep V-neckline allows for a customized fit, while the structured shoulders and cinched elastic waist create a flattering silhouette, finished with subtle pleating and a relaxed mini-length hem.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Cotton Voile
    •Fine and soft fabric
    •Handle with extra care and love
    •Regular fit
    •Model wears size S
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Effie Emmanouilidi, a visual artist and Art Director based in Athens, created patterns centered around the multifaceted nature of identity, the power of femininity, and the acceptance of the body.

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Cami blue flowers jumpsuit
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    The Cami Jumpsuit is a modern statement piece designed for effortless elegance. Discreet cut-outs at the waist add a contemporary edge, subtly highlighting the silhouette. The straight-leg trousers fall to a cropped length, making it ideal for pairing with statement heels. Perfect for both daytime and evening occasions, this jumpsuit is a refined yet bold choice for the modern wardrobe.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •46%Viscose, 23%Linen, 31% Cotton
    •Fine and soft fabric
    •Handle with extra care and love
    •Regular fit
    •Model wears size S
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Cami royal blue jumpsuit
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    The Cami Jumpsuit is a modern statement piece designed for effortless elegance. Crafted from fluid fabric. Discreet cut-outs at the waist add a contemporary edge, subtly highlighting the silhouette. The straight-leg trousers fall to a cropped length, making it ideal for pairing with statement heels. Perfect for both daytime and evening occasions, this jumpsuit is a refined yet bold choice for the modern wardrobe.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Lyocell
    •Fine and soft fabric
    •Handle with extra care and love
    •Regular fit

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Cami green jumpsuit
    Select options This product has multiple variants. The options may be chosen on the product page
    170,00

    The Cami Jumpsuit is a modern statement piece designed for effortless elegance. Discreet cut-outs at the waist add a contemporary edge, subtly highlighting the silhouette. The straight-leg trousers fall to a cropped length, making it ideal for pairing with statement heels. Perfect for both daytime and evening occasions, this jumpsuit is a refined yet bold choice for the modern wardrobe.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Lyocell
    •Fine and soft fabric
    •Handle with extra care and love
    •Regular fit
    •Model wears size S
    •Model’s height 1.80
    •Model’s measurements 82bust – 63waist – 91hips

    Select options This product has multiple variants. The options may be chosen on the product page
  • In The Now- Chiara white dress
    Select options This product has multiple variants. The options may be chosen on the product page
    220,00

    This sophisticated Chiara dress features a high yet loose neckline, offering a balance of elegance and ease. Crafted from lightweight fabric , it drapes beautifully over the body. Structured shoulders add a refined touch, while the detachable fabric belt cinches the waist for a more defined silhouette or can be removed for a relaxed, fluid look.

    •Designed and produced 100% in Greece
    •Limited edition, exclusive collection
    •100%Lyocell
    •Fine and soft fabric
    •Handle with extra care and love
    •Relaxed fit

    Select options This product has multiple variants. The options may be chosen on the product page